Welcome to www.adup.io (our “website”). Our website uses cookies to remember your preferences and help you obtain the right information. Cookies also allow us to see how our website is being used.

www.adup.io is operated and maintained by AdUp (“AdUp”, “we”, “us”, “our”) of Joan Muyskenweg 30, 1115 RC,  Amsterdam, Netherlands. Please direct any questions you may have to support@adup.io and we will do our best to address your concerns.

WHY DO WE HAVE A COOKIE POLICY?

This Cookie Policy sits in line with our obligations set out inDutch Telecommunications Act (Wet van 4 februari 2015 tot wijziging van de Telecommunicatiewet) (“TA”) and the EU's Privacy and Electronic Communications Directive (“PECD”). In accordance with them, we need to inform you about the cookies we use and obtain your consent when using certain types of cookies, namely functional, performance, analytical, and advertising cookies.

WHAT ARE COOKIES?

A cookie is a small text file that is sent to your device's hard drive by a website. Each time you return to the same website, your browser retrieves and sends the relevant cookie(s) to the website’s server.

COOKIE ACCEPTANCE

By using our website after accepting the cookie notice that appears when you first visit our website, or by browsing our website after having been presented with this notice, you agree to the placement of cookies on your computer in accordance with the terms of this Cookie Policy.

HOW ARE COOKIES USED?

Cookies used by us are stored on your device for a maximum period of 2 years from the date when they are initially installed or if they are subsequently updated, from the date of the update. Cookies can be divided into the following two broad categories: 

● Technically necessary cookies (Essential)

Technically necessary cookies are required for our website to function properly; they enable you to navigate our website efficiently and use its functional features. 

● Technically non-essential cookies 

○ Analytical/Performance Cookies

These cookies allow us to measure and report on website activity by tracking page visits, visitor locations, and how visitors move around our website. The information collected does not directly identify visitors. We place these cookies to help us analyze that data.

○ Marketing/Advertising Cookies

Marketing cookies help us provide you with personalized and relevant services or advertising and track the effectiveness of our digital marketing activities. They are capable of tracking your browser across other websites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. 

THE COOKIES WE USE

We utilize the below-mentioned non-essential cookies and other online identification technologies, such as web beacons or pixels, to provide users with an improved user experience. 

Analytics Cookies

Several cookies are used for analytics, helping website owners understand how their sites are used and perform.

● Google Analytics Cookies (_fbp, _gcl_au, _ga, ga, _gid, gat)

A suite of cookies from Google Analytics (including _fbp, _gcl_au, _ga, _ga_*, _gid, and _gat_*) are deployed to gather comprehensive data on website usage. These cookies track visitor and session information, campaign effectiveness, and site interactions. They anonymously assign unique IDs to recognize visitors, calculate page views, and provide insights into user behavior, such as their source and the pages they visit. The _gat_* cookie specifically helps in managing the rate at which requests are sent to Google, preventing overloading. These cookies generally have durations ranging from one minute to over a year, depending on their specific function.

● Microsoft Clarity Cookies (CLID, SM, _clck, _clsk)

Microsoft Clarity utilizes cookies like CLID, SM, _clck, and _clsk to collect detailed information on how visitors interact with a website. These cookies help generate analytical reports, covering aspects like the number of visitors, their navigation paths, and the pages they view. _clck retains your browser's unique Clarity User ID to link subsequent visits, while _clsk consolidates pageviews into a single session recording. SM synchronizes a Microsoft User ID across Microsoft domains. These cookies have durations ranging from a session to one year.

● MR (Bing/Clarity)

The MR cookie, set by Bing and appearing on both .c.bing.com and .c.clarity.ms domains, is used to collect user information specifically for analytics purposes, providing insights into user behavior across Microsoft's services. These cookies have a duration of 7 days.

Advertisement Cookies

These cookies are primarily used to deliver more relevant advertisements to you and track the effectiveness of ad campaigns.

● Beeswax Advertisement Cookies (bito, bitoIsSecure)

Beeswax uses bito and bitoIsSecure to identify unique visitors and facilitate real-time bidding for advertisers. These cookies enable third-party advertisement hubs to target you with relevant ads by providing a unique ID and ensuring secure content delivery. They have a relatively long lifespan of one year and one month.

● TikTok Advertisement Cookies (_ttp, _tt_enable_cookie)

TikTok sets _ttp and _tt_enable_cookie to track and enhance the performance of advertising campaigns, as well as to personalize your user experience. These cookies collect data on behavior and activities on the website to measure ad effectiveness. They typically last for three months.

● Microsoft Bing Advertisement Cookies (MUID, ANONCHK)

Microsoft Bing employs MUID and ANONCHK for advertising and operational purposes. MUID identifies unique web browsers visiting Microsoft sites, contributing to ad targeting and analytics. ANONCHK stores your session ID and verifies clicks from ads on the Bing search engine, aiding in reporting and personalization. MUID has a duration of over a year, while ANONCHK is much shorter at 10 minutes.

● FPID and FPLC

Set by Google Tag Manager on adup.io, these cookies are for "server-side tagging" and "tracking between domains" respectively. They are session cookies, meaning they expire when you close your browser. While their specific purpose isn't fully detailed, they likely play a role in how tracking tags are managed and data is collected across different parts of a website or related domains.

HOW TO MANAGE COOKIES 

In your browser

You also can manage your cookies preferences using the following links for some of the most popular internet browsers: Edge, Google Chrome, Firefox, Safari, Opera.

Cookie preference pop-up

We also offer a cookie preference pop-up when you first visit our website. This pop-up is a consent tool and allows you to specify your preference about cookies. You can accept or reject them or access this Cookie Policy before giving your consent to cookies or rejecting them. 

Advertising personalisation or retargeting/tracking opt out

In addition, if you do not wish to participate in our advertising personalisation or retargeting/tracking you can object to behavioural advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices, the European Interactive Digital Advertising Alliance (Europe only), Google Ad Settings, LinkedIn Ad Settings, Facebook Ad Settings, and Instagram Ad Settings, 

HELP AND COMPLAINTS

If you have any questions about this policy or the information we hold about you, please contact us at support@adup.io and we will do our best to address your concerns.

Wednesday, 4th June, 2025

CHANGES

The first version of this policy was issued on Wednesday, 4th June, 2025, and is the current version. Any prior versions are invalid, and if we make changes to this policy, we will revise the effective date.